SUSAN LEAGUE
SUMMARY
An online content/marketing/project management professional with an established reputation for exceeding objectives. Proven communication, organizational, technical and leadership abilities.
QUALIFICATIONS
Excellent written and oral communication skills; brand promotion, imaging, word-smithing
Outstanding computer skills, including MS Office suite, email clients, web analytics, SEO, etc.
Superior ability to achieve immediate and long-term goals
Ability to execute a number of projects simultaneously
PROFESSIONAL EXPERIENCE
Pier 1 Imports 10/07 – 5/08
Copywriter providing online, catalog and email content for Pier 1 Imports, a retail home furnishings and décor company located in Fort Worth, Texas.
- Promote the Pier 1 brand across Web, catalog and email channels.
- Prepare content for website, including preparation of decorating/entertaining how-to articles, trend alerts and general informational copy.
- Integral role in taking Pier 1 from a strictly general informational web site to product specific (although not e-commerce enabled).
- Prepare copy for all online SKUs, including product information, materials, prices, etc.
- Prepare all email copy for distribution to a customer base of over 4 million.
- Manage copy and content for quarterly furniture books. Provide informational/instructive copy on products for use in Product Knowledge booklets used in stores.
- Manage workflow for two part-time freelance copywriters.
The Bombay Company 6/02 – 10/07
Content Manager providing online marketing, copywriting, email management and SKU maintenance for Bombay Company, a retail home décor establishment with its home office located in Fort Worth, Texas.
- Promoted the Bombay brand across all channels: Web, catalog, email, in-store educational materials, etc.
- Wrote copy for all product displayed on website for three online stores, Bombay, BombayKIDS and Bombay Outlet. While copy preparation was ongoing throughout the year, two complete collections were prepared for the spring and fall seasons – each comprised of over 1800 new SKUs. Copy was utilized online as well as in the Bombay Product Confidence booklets, store communication efforts, catalogs and more.
- Prepared copy for emails to customer base. Emails are sent by segment (Core, Kids, Outlet and Canada) to over 1.6 million recipients. Lead initiative to grow list from less than 200,000 to current size.
- Prepared copy for website updates for all marketing channels.
- Previously provided email list management for five master lists – including assurance that lists comply with all current email requirements (Can Spam Act, etc).
- Prepared photos for website (correcting, resizing and optimization) using Photoshop on an as-needed basis.
- Provided quality assurance prior to all website updates to ensure correctness of site.
- Lead Web Project Manager for the introduction of Bombay Baby, Bath, Tabletop, Internet only and Direct-to-Customer initiatives.
- Integral role in website re-branding process.
OnPoint (formerly TeleService Resources) 3/00 – 10/01
Marketing Manager for a COPC certified Customer Relationship Management company in the DFW area. Previously a business unit of AMR Corporation.
- Planned and managed implementation of company name change/brand development after spin-off from AMR.
- Authored and developed corporate image and branding materials and company collateral, including direct mail pieces, brochure and web site (www.onpointcrm.com - now defunct).
- Developed and implemented advertising schedule in trade magazines and online e-zines and websites.
- Wrote and distributed press releases and news announcements, white papers and online news columns.
- Researched and prepared responses to Requests for Proposals (RFPs).
- Coordinated targeted marketing effort, compiled reports tracking results.
- Prepared extensive and detailed sales presentations and industry reviews.
- Coordinated and analyzed results of client, end-user and employee satisfaction surveys.
- Produced video overview of company for potential investors.
- Worked closely with new owners (Platinum Equity Holdings and later Call Solutions.com) on investor information relating to OnPoint.
- Chaired company’s United Way campaign, resulting in a 50% increase over established goal.
Volt Technical Services 7/99 – 3/00
Contractor providing project coordination services to Siemens Electrocom.
- Designed and populated an extensive Microsoft Access database including training department personnel on use of database and creating supporting documentation.
- Provided program management support for various projects which included tracking hours, costs, personnel and other measures for multiple projects performed by Siemens for the U.S. Postal Service.
Alien Sport 12/97 – 7/99
Marketing Manager for a $20 million golf equipment company located in Arlington, Texas.
- Coordinated all marketing activities for company.
- Acted as agent for company to purchase and schedule television, radio and print inventory on both local and national levels.
- Scripted and co-produced infomercials, :30- and :60-second commercials and video marketing pieces.
- Scripted and produced radio commercials.
- Planned and implemented co-marketing efforts with retailers; tracked results.
- Worked closely with art director to develop retail and consumer ad campaigns, product packaging, displays.
- Supervised twelve (12) customer service representatives.
- Planned and coordinated tradeshow appearances.
Wilson Communications 12/96 – 12/97
Office/Project Manager/Copywriter for a small communications firm in Dallas.
- Coordinated office activities for five-person office, including project assignments, project tracking, accounts payable/receivable, human resources and benefits activities.
- Provided project management/copywriting for projects including: a book titled American Greats, produced in cooperation with American Airlines; an initiative for Dartmouth College's 1999 winter term titled Power and the Presidency; preparation of books, brochures, videos and marketing strategy for various companies.
- Coordinated projects for companies such as IBM, Arthur Anderson, TXI, Prentiss Properties, MIT, Work Family Directions and Resurgens Capital Partners.
Redman Industries 3/91 – 3/96
Investor Relations Coordinator for large, publicly traded manufactured housing company, with over $700 million in revenue and 4,000 employees.
- Coordinated investor relations activities including annual meetings, investor/analyst meetings, facilities tours and other presentations to the financial community.
- Created fact sheets, drafted annual report commentary, quarterly report commentary and press releases.
- Developed good working relationships with news information services, analysts and outside IR counsel.
- Worked closely with CEO, CFO and Board of Directors on special projects, e.g., presentations, potential acquisitions, public offerings, etc.
- Provided daily administrative support to CFO and CEO.
EDUCATION
West Shore Community College, Scottville, MI
Michigan State University, East Lansing, MI
TECHNICAL SKILLS
PC and Macintosh platforms
MS Office – Word, Excel, Access, Outlook, Publisher, PowerPoint, FrontPage
Quickbooks, Quicken
JDA Enterprise software
Pagemaker, Photoshop
Silverpop Email Client; Coremetrics Web Analysis
Many other software packages
